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Head of Growth (m/f/d)

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BerlinBIT Capital - Marketing and Communication Full-time

BIT Capital is a fast-growing asset management company headquartered in Berlin. We develop financial products around our know-how of digitalization trends, the impact of the internet on global business models, and our ability to understand technology and its impact on financial markets better than traditional asset managers. 

Our flagship products are the Global Internet Leaders funds, through which we invest in the leading internet companies of tomorrow that will emerge as winners of the structural shift of the global economy. Our funds are taking the top 3 places out of 3.700 equity funds in the Lipper 1 year performance ranking.

We are looking for a Head of Growth (m/f/d) to join our team in Berlin.

You will be joining our growing team to set up the performance marketing strategy and execute campaigns across all relevant performance marketing channels of BIT Capital.

YOUR ROLE

  • You are responsible for the overall Growth Marketing strategy, its definition and execution to develop our customer acquisition 
  • You drive all performance-oriented activities, are in charge of implementing, testing, managing, and optimizing our multi-channel campaigns (Paid Social Media Marketing, SEO, SEA, Display Advertising, etc.)
  • You define and implement your data-driven strategies to increase traffic for targeted customer groups. To unleash customer growth, you identify their needs and opportunities, using research, data analytics and testings
  • You have responsibility for the performance marketing budget and you make sure that every investment benefits our goals
  • You coordinate with growth developers and (UX) designers to set up and improve acquisition funnels and landing pages
  • You are responsible for choosing and managing partner agencies, besides actively working on projects yourself
  • You provide knowledge of all new media industry trends and emerging digital channels, you stay on top of current industry developments and set new innovative channel initiatives

YOUR PROFILE

  • You have a degree in marketing, economics, or a similar field
  • You have several years of professional experience in performance marketing ideally within the fintech or banking/ financial industry
  • You have outstanding analytical skills and are able to use data-driven campaigns for optimization
  • You are experienced with analytics tools and attribution logic
  • You have an excellent  knowledge of relevant traffic channels such as Facebook, Google Ads,  LinkedIn and campaign mechanics (e.g. targeting, bidding, optimization)
  • You are interested in asset management and want to have an entrepreneurial impact
  • You have strong communication skills (fluent in German and English)
  • Very high standards for your work, a strong work ethics, keen attention to detail and willingness to go the extra mile to deliver the best-in-class results
  • You can easily adapt to a fast-paced environment, because you have been previously working for a start-up, an incubator or a performance marketing agency

YOUR MINDSET

  • You are a team player, seeking to work with entrepreneurial individuals and thrive in a high-performance, transparent culture
  • You are detail-oriented and decide based on data & insightsYou execute with ownership, determination and free of politics
  • You focus on results
  • You communicate proactively while tackling difficult topics and challenges
  • You are self-reflected and will constantly grow and learn
  • You can relate to our BIT Capital vision

Expect an exciting environment – with real impact, an experienced team team bridging the worlds of finance and digital, and strong personal development. Just submit your CV and all relevant documents. We look forward to meeting you!

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